From time to time you not only get a good brief but a really good brief. That doesn't just mean a creative brief but a brief that can actually do some good in the world.
This Virgin Money Giving brief is just that. We were tasked with creating a video that spoke to runners and included the message that unlike JustGiving, Virgin Money Giving doesn't make a profit on your donations.
That means more money goes to the charity of your choice.
Which isn't just good but really good.
As Virgin Money Giving is a not for profit, it meant that budgets were tight. In the end it took a nimble crew and a rickshaw but we created something that we're all pretty proud of.