'Big Data is the pollution of the web'

My read of the week. If you work in digital creativity it is definitely worth picking up. The book looks at the negative impact of the web. It is quite cutting and attacks how the internet is eroding our sense of past and future as we are driven to live in the present, the moment online. 

The book describes itself as : "A sharp and witty book, from long-time Silicon Valley observer and author Andrew Keen that argues that, on balance, the Internet has had a disastrous impact on all our lives." 

It raises some interesting points on business models, big data and how everyone no matter what industry will feel the impact of the digital revolution. 

So if you're a digital advocate see the web from the other side.