This beautiful watch has just gone on sale at MoMa. It is and I quote "Distinctively Uniform Wares, the 104 Series watch has an uncluttered, straightforward design inspired by the simplicity and utilitarian functionality of mid-century British factory wall clocks". Did the original designer of the wall clock ever imagine he was making an icon?
No, he was building something that first solved a problem, how to tell the time clearly without clutter. You can't ever truly know what you're making is made to last or stand out for generations but if you design it to solve a problem, to be the efficient and useful to the end user, then you stand a chance.
Great design starts with cutting away, editing down then building on top. You can end up with the most complex of creations but each step must be simple, useful and serve a purpose. When you follow these rules you won't be designing a trend but a statement that will last.
There is space of course for all sorts of creative, and I do believe that sometimes the best solution is a non permanent one but everyone should aim for one piece of iconic work in their portfolios.
The portfolio of Daniel James Fox-Evans - E: daniel@iamtheartist.co.uk T: 07946515101
