Feeding the group chat.

How do you turn a cultural icon into a social legend? I built the creative around a simple guiding light - Feed the group chat. From organic to paid our work needed to not only work in the moment but create the desire for peer to peer conversations around the brand. From building taste desire through to winning over the hearts and minds of Gen-Z consumers, everything was built around connecting audiences to Heinz through shared moments of value. Building the in-house approach and new ways of connecting audiences.

Creating not just viral moments for organic content but also innovation, product launches and moving Heinz into new spaces like live music and gaming. All in an authentic true to brand way.

Resulting in front pages of newspapers, millions of organic views all while driving meaningful connections and change to hard to reach audiences.