Work that connects with people.
Famously Authentic
Creative
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Strategy
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Social
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Creative • Strategy • Social •
Hi there, my name is Daniel I’m an award winning advertising and innovation creative leader.
I’ve worked within the creative industries for over 12 years, with experience with Social, Digital, Influencer Marketing, Innovation as well as Integrated, ATL – leading global teams and specialist units.
Making brands famous the right way.
You’re probably wondering about the sheep.
I’ve had the pleasure of leading the creative department for some of the world’s most iconic brands—from redefining branded content with FootAsylum to crafting internationally awarded work for Milka, McDonald’s and YouTube. Along the way, I’ve helped brands earn millions of views, build loyal communities, and rise from being just another player in the market to becoming true cultural leaders.
What really gets me going is discovering those powerful, human truths—the kind that create shared value between audiences and brands. I believe in the impact of a big idea. Even in a scroll-happy, mobile-first world, a strong idea still cuts through the noise. It doesn’t need a massive budget—just the right insight, delivered with the right craft (or a little scrappiness when the moment calls for it).
Below are some highlights from my journey: leading influencer campaigns for YouTube, delivering McDonald’s most successful Christmas campaign, generating millions of views through social content, and building a creative community with hundreds of thousands of subscribers. Oh and I put LED lights on sheep. For Samsung. Got 20 million views in a time before people knew what viral content was.
If you’re into building creative departments that create bold thinking, scroll-stopping creative, and work that actually moves people—let’s talk. Though maybe drop me a text or an email instead of shouting “THIS WOLF!!” in your office. (But hey, if you do, please film it.)
Work
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Work
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Work • Work •
Samsung
Channel 4.0
YouTube
Tippex
Fifa
MB Vans
Benefit
Cif
Durex
Skype
TETRIS
RNLI
Virgin
Vodafone
ASOS
FedEx
Podcasts
McDonalds
Mixoloshe
Experian
Nice things people have said about me.
“Dan was my line manager at Cowshed, he is great at combining strategy with creative flair and was inspiring to work with. As a creative leader, he understands people and the creative process. He helps to develop and nurture others, their ways of working, and their creative ideas. Dan was a great source of guidance and support, and I’m grateful to him for his help with my development.
I really enjoyed working with and collaborating with Dan and have no doubt that he will continue to be an outstanding creative force an asset to any team and will go on to be a part of some great projects..”
— Ray Hunwicks
Content Creative
“When I first met Daniel I was taken by his sense of humor. The dude is funny! Honestly, by the end of the day my stomach would hurt from laughing. But then I realized that underneath that stand-up comedian is a ridiculously smart and compassionate creative leader as well. Daniel has the ability to not only inspire with his own amazing ideas but, more importantly, to bring them out of those he leads. He creates the optimal environment where creatives can comfortably challenge and be challenged. No politics. No drama. Just a lot of good vibes and great work. And oh yeah...a lot of laughs!”
— Steve Babcock
Chief Creative Officer
“Dan is a rare individual whose deep appreciation of culture (particular web-culture) and keen understanding for what makes people tick, informs and elevates his concepting to a high degree. He is particularly talented at building and developing online communities. He's also bloody smart..”