How do you stand out in a world of short-form entertainment?

You make content that people want to stick with. Working directly with content creators I lead the creative team that built the formats that shifted FootAsylum from a highstreet brand into a cultural brand. With watch times in the hours, content that reached millions with each drop and over 2 million eager subscribers.

Not only that but build YouTube to be the heart of the content engine that created countless cut downs, best ofs and short forms that fuelled engagement.

Working alongside the strategy team to I created the process to fine the right talent, formats and trends to make sure we always stayed current, fresh and desired.